Flomotion Look Book

The challenge of this project was to plan, direct, shoot and design the 2015 Spring Summer Look Book for Flomotion. Flomotion is a Florida based outdoor lifestyle company. Only four years old and growing the company is currently focused  on the outdoor Florida lifestyle. The design of this look book to still appeal to the current audience but also reach some new targets. The Florida Dream reflects the summer lifestyle of Florida but also shows a side that surfers and skaters live.