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Surfer the Bar

More than just a bar, Surfer the Bar is born from a legend — SURFER Magazine. Located in Jacksonville Beach, Florida, Surfer’s social media presence needed to represent the high-class surfing lifestyle, appeal to non-familiar demographics and showcase a restaurant and bar all at the same time. Crisp colorful photography that mimics the style of Surfer Magazine is the design for the Instagram page. The unique touches that give the restaurant its own personality are a strong part of the overall image. Also, up-to-date posts in the surfing lifestyle worldwide and locally. Weather it's a new special, drink or happening in the sport, items are shot monthly, laid out and posted on a weekly basis.